Hi, my name is Theresa. So glad the World Wide Web brought you here. © 2015 – 2020/21
In 2021 I completed my master degree at the Design Institute of Die Angewandte – University of Applied Arts (Vienna, AUT) after graduating from KABK – Royal Academy of Art (The Hague, NL) and working somewhere special in London, UK. Although I do consider myself a designer, it turns out that I am a headliner too. At this moment you can find me typing at Jung von Matt / Donau as a creative copywriter in Vienna, Austria. I rant a lot but am amicable with most minds.
Meinung Austeilen (Delivering Discourse)
– in Zusammenarbeit mit Margaretner Jugendlichen
master diploma at University of Applied Arts Vienna, AUT
In Vienna's social housing areas, generations collide. Social workers help the youth find their way into society, but when the pandemic hit, they lost contact. To promote their service, we hijacked another service: Pizza delivery. In 13 workshops, over 50 teenagers designed pizza boxes with everything, that was on their mind. Local pizza places delivered boxes to 6.000 households in Vienna.
"It is important to let the young people have their say and give them to show alternative ways of expressing their opinions and attitudes (in a positive way). In the BOS5 project - distributing opinion, this is done through means of art and culture. So can many of our target groups find a low-threshold access to art and culture and completely be part of an art project at the same time - for some it will be the first time. " - Laura Einiö-Wunderer, head of Back on Stage 5, 2020
Year: 2020/21
Supervisor: Univ-Prof. Matthias Spaetgens
Bos5: Laura, Apollonia, Lea, Clemens and Kemal
Participants: Aet (15), Albet (14), Ali (23), Aliz (14), Alnizio (14), Alyssa (13), Antonio (13), Arton (19), Baran (19), Belal (14), Edon (17), Elisa (20), Emil (14), Enkaba (19), Firaz (13), Flo (23), Gaia (13), Gülcan (20), Hakan (20), Helin (13), Ibo (18), Igor (13), Ivana (17), Lina (13), Lois (12), Luis (14), Mahmoud (20), Malika (13), Mankaran (13), Meli (20), Melisa (19), Norinira (14), Ortsi (20), Rado (22), Rafael (14), Rania (13), Rinesa (13), Safa (13), Seta (13), Starzzy (19), Tijana Cox (22), Vanesa (13) and Vuk (13)
Designer-Help: Auke, Carmen, Clara, Colin, Khaled, Lewin, Nina, Oli & Ash, Pien, Rebecca, Selina, Yana and Zahari
Supported by: Stadt Wien, University of Applied Arts Vienna, Wirtschaftsagentur Wien, Ö1 "Reperatur der Zukunft", and many more.
Alpine Soils (…) & Climate Change
Design PhD Thesis Nadine Praeg
You're Welcome!
Royal Academy of Art The Hague, NL
If I remember well, this project started because you realized that working on prestigious cultural assignments lowers your chance of achieving the bourgeois well-off existence, which according to Western conventions comprises a house, backyard, and a 65-Zoll 4K TV. The contradiction is that you never wanted this house; as a child, you drew this house sloppily probably on purpose.
You’re Welcome! grapples with existential remnants of the dream when satisfaction became our salary. 60 video clips of quarry explosions form the backdrop to a promised land and dreams gone by.
Conceptual Supervision: Thomas Buxo, Silvio Lorusso, Ruben Pater, Agata Jaworska
Practical Supervision: My 3 uncles: Michael, Purz + Markus, and extraordinary help by "borrowed" uncles - the wood workshop staff, especially Sabin.
Workers: Selina, Zahari, Todor, Lila, Hattie, Mauro, Rully, Jan, Martijn + many more: Thank you!
Visitors: see video ∞
All material being used is collected construction waste by students or staff at the Royal Academy of Arts.
Body of Protest – 50 years of Amnesty International
exhibited at Theater Amsterdam, NL
Models of Opinion is a collection of miniature figurines which embody gestures of civil protest. By presenting a rich variety of body postures categorising them based upon their political message the project reflects critically on the legal implications of Article 212.1, which criminalizes peaceful protest in Russia. The presentation of an army of figurines refers to historical military miniatures that display scenes of war rather than acts of humanity. Ordinary people with opinions are heroes of our time for standing up. This Army should soon be found in kids rooms instead.
Year: 2018
Team: Rebecca Joly, Risto Kujanpää, Theresa Scherrer
Thank you: Niels Schrader, Lauren Alexander, Vit Ruller
exhibited @ Amnesty International 50 Years Celebration
1) 2017: Empty Message:
Ildar Dadin defends the right to protest by raising a white sheet of paper Link
2) 2015: Physical Gathering:
Rallies call for Paris climate change in various cities Link
3) 2017: Vandalism:
Berlin activist are turning Nazi hate graffiti into art, Irmela Schramm (70), #paintback Link Link
4) 2017: Screaming:
Leftists Gathered to scream helplessly at the sky on election anniversary of Trump. Link Link
5) 2017: Quiet-Sitting:
NFL player Colin Kaepernik sitting down during the national anthem for racial police actions Link Link
6) 2014: Masking:
Kurdish men wear female clothes on social media for gender equality. Link
7) 2015: Physical Affection:
Cafes ban on kissing Austrian lesbians sparks protest #KüssenImPrückl Link
8) 2015: Hacking:
Anonymous destroy ISIS Twitter account after Paris attacks Link
9) 2011: Chaining Yourself:
German police clear nuclear waste train protest Link
10) 20??: Speculative Pose
We have been amazingly honored to meet NFL quarterback Colin Kaepernik who decided to knee down during the national anthem to protest against racial injustice in the US. He was awarded with the Ambassador of Conscience Award 2018 that we designed. Watch the akward video of us trying to explain the project <––
Link Link
The Sis – at Societeit Sexyland Amsterdam, NL
Thesis Event, Organization & Design
The Sis is celebrating the end of an era – the moment of time when over 50 students of the Royal Academy of Art are done with their Thesis. Printed out in masses all Theses were shared and spoken about. The event was full of performances, readings and loud music, for the design we decided to make celebratory buttons that were being sold as a ticket to the event. For more content check this out.
Team: Nina van Tuikwerk, Pien Kars, Rebecca Jolie, Samantha van Roosenbeek and Esther Vane
Event organized at Societeit Sexyland, January 2019
Crybrella 30€ / Cash for Cries
Royal Academy of Art, The Hague
On the ups and downs during art school education and how to make cash with the cries. Objects were part of the Royal Academy Show, the film was shown at Soceiteit Sexyland in Amsterdam, 2019. Sold on demand for 30€ per piece.
Supervision: Thomas Buxo, Agata Jaworska
Fighting the harmful content – PhotoDNA vs. child pornography
concept + design, fictive project
Microsoft began sharing the first release of PhotoDNA as an on-premise technology in 2009. Since then, this technology has helped curb the exploitation of children around the world by detecting millions of illegal images for reporting to the National Center for Missing and Exploited Children (NCMEC) and other appropriate authorities. The operation generates a description of an image in human readable language with complete sentences.
I am still learning so sometimes I get things wrong is an experiment (publication) feeding CaptionBot with curated content of @uglydesign (Instagram, favourite account). @Uglydesign collects weird and questionable images or objects, all up-to-then over 400 images were used and analyzed. It is interesting how CaptionBot talks, "it" is still learning so sometimes it get things wrong - just like a child. By feeding CaptionBot this experiment helped improving the programs accuracy and therefore fighting against harmful content of the internet.
EU COHERENCE
exhibited at Meermano Museum, The Hague, NL
exhibited at A Public Purpose, Nieuwe Kerk Den Haag, NL
EU COHERENCE brings the constitution to a light, manifest its importance, and question its composition. By looking closely at the constitutions of EU-countries, it is prominent how much they differ in prioritising provisions. Constitution itself becomes a statement towards the outside world and a guidance for its citizens. “... a constitution can act as a powerful symbol of national identity. It can acquire the status of culturally significant symbol.”
How complex is the organisation of information? What is the first article? what is the historical context? What are the most frequent words used? How elaborate is the content? To which issues is the priority given?In the context of moving towards the new global citizenship, where all sorts of nation based distinctions are slowly being merged, we have to bring up to the surface, what lays in the ground of our diversity.
A project by Taya Reshetnik, Theresa Scherrer
Supervision: Niels Schrader, Lauren Alexander, Maarten Cornell
Cooperation with Meermano Museum, House of the book
Identity Volkstheater Wien
Redesign/Branding with Colin McPartlin at Traktor Wien
Since each piece is directed by a different director, each one is also given an individual visual implementation.For this purpose, Traktor gathered 20 artists, photographers and illustrators who, based on a briefing on the respective work, designed their pictures to match. The titles of the pieces are integrated into the pictures. The redesign includes a new identity for Volkstheater - since "Volk" means "the people" we decided to bring a more human aspect into the new brand which includes a subtle face. The main logo idea generates a playground for Volkstheater's side-houses: Volx Margareten, Volkstheater Bezirke, etc.
Read full story here
with Colin McPartlin, at Traktor Wien
Year: 2017
Lemonaid = Rolemodel
1st place Young Lions Print CCA, Cannes
Lemonaid makes lemonade the way it should be. From fresh juice, organic cultivation and fair trade. By taking a good look at the Lemonaid bottle, it is easy to draw attention to the role model function of the brand. We developed a print campaign that suits Leomonaids core values in a strong yet subtle way. with Leo-Constantin Scheichenost, 1st price at Cannes Young Lions Find more infos here.
with Leo-Constantin Scheichenost,
1st price at Cannes Young Lions
Find more infos here
Fatfaces RBTT Performance
VG Coding at Ultratatane in Chaumont, FR
On Friday May 19 2017, the Salle des Fêtes in Chaumont (FR) hosted the third edition of the ULTRATATANE project which invites international artists to perform at the closing party of Festival international de l'affiche et du graphisme de Chaumont. Fatface was a visual performance including 2 big faces that changed their identity throughout the show, which questions the congruence of an artist on the stage. The two big heads have been prerecorded and controlled by code including two keyboards where each key was connected to a different short gif of the face Rebe or TT. The 200 animations were categorized in politicians, kids, robots and drag queens. During this performance both wireless keyboards were passed to different people who had the power to adapt the identity on the stage next to/ sound by Torus ✌️
<––Link to video
Year: 2017
Team: Rebecca Joly + Theresa Scherrer
Supervision: Kevin Bray
Code help: Vit Ruller
performed @ Ultratatane 3, Graphic Design Festival Chaumont, FR
also performed @ Stroom Den Haag, NL
You see me
Campaign/Concept, realized by Sholz & Friends
Kirchentag is a lay organization of Protestant believers in Germany. The motto of the Kirchentag 2017 "You see me" should be translated visually and in terms of content. A fan on the Internet writes: "The whole city is paved with commercial advertising, everywhere hang the orange posters around, for months, I was on the organizers in biting colors on the fact that the Protestant churches in Germany now celebrate 500 years Luther." - Willhelm Ahrendt
Year: 2016
Concept: Leo Constantin Scheichenost, Theresa Scherrer
Supervision: Matthias Spaetgens
Implementation by Sholz and Friends Berlin
Genesis Typeface
developed at Letterstudio, KABK
Genesis is a headline script typeface designed in 2017 inspired by Foehn. Foehn is a type of dry, warm, down-slope wind that occurs in the lee (downwind side) of a mountain range. The font specimen contains the first 27 chapters of the original Genesis, inspirations and process images.
Year: 2017
Supervision: Peter Verheul
Renaissance Serif
Montavon is a Renaissance Revival designed in 2017. The original typeface was found in a book called Benedictus Redivivus.The original book has been published 1679 by a Swiss Benedictine polymath, Humanist and historical writer Gabriel Bucelin. The details of the typeface seem to have french origins, the punch cutter might have been Simon de Collines, no distinct details known.
Year: 2017
Supervision: Frank E. Blokland
Mug Shot Mugs
at KesselsKramer London, UK
Year: 2018
Ultraclub – Non Profit Advertising Agency
founded by students of the Royal Academy of Art
Ultimately the aim is to manifest a different economy: a transaction which does not rely on money, but other intangible values. The Ultraclub is a non-profit advertising agency that has set itself the goal of generating renewed interest in Boekhorststraat in The Hague. The first project of the Ultraclub is the BoekhorstKrant, a publication about the shops of the Boekhorststraat made in close collaboration with 42 of its retailers. In addition to its independent publicity function, this newspaper has also opened the conversation between the retailers and the Ultraclub, from which a series of new projects have emerged that help the retailers or the environment in a concrete way through graphic design. visit: https://ultraclub.netlify.app
Year: 2018
Team: Rebecca Rui, Toni Brell, Asya Sukhorukova, Niels Van der Donk, Josephine van Schendel, Theresa Scherrer
Sorted by color
Lookbook & Fashion Show via Ultraclub
For the collaborative project with the shop we decided to document Sanne and Monieks first collection by capturing every single piece. By strictly following their inventory the end result are 420 scans of clothes in a wonderful gradient. The Vintage Shops first Lookbook was born, Summer Collection 2017. We continued working together and extend the idea into installations and series of posters. At the opening we presented a fashion showing 10 models each dressed in one color and a glitter mask.
Yes, we provide color advice! Yes, we have a wonderful selection of floral patterns! Yes, we have velvet blue in three or more different tones! Jeans Jackets too! Yes, there will be glitter and yes, it will shine! Also know that every garment is carefully selected during our periodical dress-up sessions! – The Zusjes
Year: 2017 – 2018
Team: Antonia Brell, Rebecca Rui, Theresa Scherrer
Thank you: Job Wouters, Aukje Dekker
Color Scheme Fashionshow @Ultraclub 2017
A Flyer is an Exhibition Room, a Book is a Museum
lecture at University of Applied Arts Vienna
Vitus Weh is an author, museum planner and exhibition organizer, including: "The Utopia of Design", 1994; "Global Tools", 2002; "Splendor and ruin. Precarious Crystals in Art, Design, Architecture and Fashion ", 2009; "painting in the open air", 2016. He is a lecturer at the Kunstuniversität Linz and at the Academy of Fine Arts Karlsruhe. Since 2001 he has been artistic adviser at the MQ Vienna and since 2013 adviser for contemporary art of the Esterházy Private Foundation.
In his lecture »A Flyer is an Exhibition Room, a Book is a Museum« on 13th June 2016 he spoke about the historical origins of the museum, about today's exhibition and the magic of micro museums.
Year: 2016
Supervision: Oliver Kartak + Katharina Ushan
Link Link
How do I know you understand? These are inserts, they are dead.
experiment/fictive project
The goal is to arrange the sentence in a way where the whitespace is used in the most efficient manner. In order to do this, the letters can be treated as independent objects, so the readability of the sentence is not a priority.
1. Specify the page size to A0
2. typeface: Neue Hass Grotesk Display Roman
3. Don’t make guidelines or a grid structure
4. Treat the letters as an image. Shapes, instead of letters.[you maybe rotate them in any direction that is necessary]
5. Letters (objects) can not touch each other. white space must surround all of their parts.
6. The order of the letters can shift as well, and don’t necessarily have to follow the syntactic structure.
7. Margins will be proportional to the white space between the letters
8. Type size will be the same for all letters. It will depende on how youarrange the letters.
9. The size of the page A0 and the size of the typeface (x) must be proportional in order to fill the white space in the most efficient way.
Year: 2017
Team: Hugo Dumont, Artúr Andrási + Theresa Scherrer
Supervision: Thomas Buxo
Visit Piran
Golden Drum Competition Entry
Holidays are where we save up – in time, money and anticipation – to have the most positive experience possible. But because of the pressure to have a great time, often the experience is less than you hoped for. In Piran, however, all reviews – and therefore the vacation itself – are resoundingly positive. Review sites like Trip Advisor manifest an image of Piran that no campaign could make up. For Pirans communication we choose to pair negative expectations of tourists everywhere with authentic imagery of Pirans visitors.
Team: Jonas Weber
Shortlist, 2018
© Theresa Scherrer 2022. All rights reserved.
¢¢¢¢ Code help by Thomas Scherrer ¢¢¢¢